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(IDEA)

ĐÀ NĂNG 43, COOLMATE DZÔ NHA!

                                We sponsored the VnExpress Danang Midnight Marathon 2024 to enhance Coolmate's visibility in Da Nang. To drive awareness, we launched an online running challenge on Strava, positioning Coolmate as the strategic sponsor of the marathon. Collaborating with local running clubs and communities, we generated engaging social media content. Additionally, we executed interactive minigames and direct sales at the marathon’s expo days to engage with the local running community and boost brand connection.

(TACTICS)

~

                                We sponsored the VnExpress Danang Midnight Marathon 2024 to enhance Coolmate's visibility in Da Nang. To drive awareness, we launched an online running challenge on Strava, positioning Coolmate as the strategic sponsor of the marathon. Collaborating with local running clubs and communities, we generated engaging social media content. Additionally, we executed interactive minigames and direct sales at the marathon’s expo days to engage with the local running community and boost brand connection.

(TACTICS)

                             The campaign achieved impressive results, reaching over 2 million people with 2,000 engagements. The online running challenge saw 178 participants, with a 42% completion rate, and involved 8 running clubs. At the booth, over 400 participants engaged, generating 74 million VND in revenue and 200 e-voucher codes. The hashtag #coolmatedzodanang saw 100 mentions on social media. 

(RESULTS)

                             The campaign achieved impressive results, reaching over 2 million people with 2,000 engagements. The online running challenge saw 178 participants, with a 42% completion rate, and involved 8 running clubs. At the booth, over 400 participants engaged, generating 74 million VND in revenue and 200 e-voucher codes. The hashtag #coolmatedzodanang saw 100 mentions on social media. 

(RESULTS)

(IDEA)

ĐÀ NĂNG 43, COOLMATE DZÔ NHA!

01

(SOW)

ĐÀ NẴNG 43
COOLMATE DZÔ NHA!

marathon partnership CAMPAIGN

                              As a rising player in the running apparel market, Coolmate identified Da Nang as a high-potential market due to its vibrant running community and significant growth opportunities. To solidify its presence, Coolmate served as the Strategic Apparel Sponsor of the VnExpress Danang Midnight Marathon 2024, highlighting the #ChafeFree, #QuickDry, and #Ultralight features of its Coolmate Active for Running line. This initiative enhanced product awareness, fostered deeper connections with Da Nang’s running community, and drove traffic to Coolmate’s website, laying the foundation for a long-term strategy to penetrate this promising market.

(BACKGROUND)

(BRAND)

IMC Planning / Community Amplification /
Partnership Management / Event & Activation

(TIME)

26/06/2024 - 15/08/2024

(MY ROLE)

Project Manager

FULL CREDITS

Proposal

Coolmate & VnExpress Marathon

Key Visual

Social Media Posts

Pre-race shopping e-vouchers

E-Voucher for challenge

Email Marketing

Planned and developed the WIP Checklist plan to ensure adherence to the project timeline, utilizing Gantt Chart for tracking.

WIP Checklist Plan

see more

Collaborated with the organizers of the VnExpress Da Nang Midnight Marathon to finalize sponsorship deliverables and communication activities.

see more

Participated in developing the campaign proposal, including market research, insight, key message, deployment plan, and slide design.

Assisted in proposing budget allocation and managing the campaign’s budget.

Branding Campaign Proposal

Build detailed content plan for multiple platforms (Fanpage, Instagram, Youtube, Group Seeding, Email, Zalo OA, KOLs/Community's sharing) and executed copywriting. 

Content Calendar for Fanpage

Briefed the media team on assets such as key visuals, social posts, videos, printed materials, etc., based on the communication plan requirements

Supervised and ensured quality control on the final deliverables.

Media Assets Briefing

Built the ranking system and updated the leaderboard daily.

Supervised and monitored for any fraudulent activities on a daily basis.

Represented the brand by addressing inquiries about the challenge and issuing press releases.

Ranking System

This is an online running challenge hosted on Strava and Coolmate's Fanpage, running from July 4, 2024 to July 11, 2024. The objective is to increase awareness of Coolmate’s upcoming presence in Da Nang and to support runners as they prepare for the VnExpress Danang Midnight Marathon 2024.

Challenge 7 Days to
VNE Da Nang Midnight Marathon

Assisted in developing detailed challenge format and regulations. Collaborated with elite marathon experts to refine the final regulations. 

Developed the prize structure for the winners.

Engaged running clubs and running communities within Coolmate's partnership network to encourage participation in the challenge.

The Contest Rules & Prize Structure

Runners' Entries on Fanpage

Brand Activation at Booth

Built detailed minigame regulations and managed the activity flow.

Assisted in preparing the product list and developing the direct sales plan at the booth. Provided support for sales consultations.

Assisted participants with the check-in process to claim rewards at Coolmate’s booth.

Executed an interactive minigame with instant rewards at the Coolmate booth to boost customer engagement, drive conversions. The activity successfully attracted traffic and created a crowd-drawing effect around the booth.

On July 13, 2024, we set up Coolmate’s booth at the VnExpress Danang Midnight Marathon. I planned activations, supervised setup, prepared materials, and managed operational risks.

Minigame "Bât đi chò chi!"

.

?

Direct Sales

Provided support for sales consultations.

Check - in with #CoolmatedzoDanang

see more

see more

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RUNNER: +170
completion: 42% OF TOTAL RUNNERS
running CLUB: +10 clubs

//For 7 days challenge ON STRAVA//

paRTICIPANTS: +400
revenue: +74 million vnd
e-voucher: +200 CODEs released
Hashtag #coolmatedzodanang: +100

//For BRAND ACTIVATION AT BOOTH//

Click through rate: 0.83%
Click to open rate: 5%
Delivery to traffic rate (zalo): 4.66%

//For EMAIL MARKETING//

//media performance metrics//

REACH: +2,000,000
Engagement: +2,000
new followers on fanpage: +400

COOLMATE GYM
PARTNERSHIP CAMPAIGN

Up Next

✲ ALL PROJECTS

Contact  for collaborations
I'm really happy to talk to you over a coffee!

Contact

Download my CV

2025 All Rights Reserved.

Top

                              As a rising player in the running apparel market, Coolmate identified Da Nang as a high-potential market due to its vibrant running community and significant growth opportunities. To solidify its presence, Coolmate served as the Strategic Apparel Sponsor of the VnExpress Danang Midnight Marathon 2024, highlighting the #ChafeFree, #QuickDry, and #Ultralight features of its Coolmate Active for Running line. This initiative enhanced product awareness, fostered deeper connections with Da Nang’s running community, and drove traffic to Coolmate’s website, laying the foundation for a long-term strategy to penetrate this promising market.

(BACKGROUND)

ĐÀ NẴNG 43
COOLMATE DZÔ NHA!

marathon partnership CAMPAIGN

(BRAND)
Coolmate & VnExpress Marathon
(SOW)
IMC Planning / Community Amplification /
Partnership Management / Event & Activation
(TIME)
26th June 2024 - 15th Aug 2024

(CREDITS)
Supervisor/ Brand Manager: Ms.Van Hai Hoang
Project Manager: Ms.Huyen Thai
Assistant Project Manager: Ms.Linh
Assistant Content Writer: Ms.Mai Le
Graphic Designer: Mr.Lam, Ms.Ly, Ms.Ha
Photographer, Video editor: Mr.Quoc Anh
Sale Assistant: Mr.Duc, Mr.Dung, Ms.Phuong Anh,
Mr.Phuc, Mr.Dal, Ms.Duyen

✲ MORE INFO

(IDEA)

DA NANG 43, COOLMATE DZÔ NHA!

                        We implemented the promotion at MT stores nationwide by displaying co-branded POSM to enhance in-store visibility of the partnership between OMO and Coolmate. A key highlight of this promotion was the exclusive limited-edition sports T-shirt from Coolmate, specially designed with OMO patterns. We also created a storytelling landing page centered on the spirit of sports, featuring KOLs (hot moms, athletes) such as Loan Hoang, Hana Giang Anh, Lam Thuy Nhan, Anh Vien, to encourage audiences to visit supermarkets and participate in the promotion. We also executed interactive minigames at selected POSM locations to engage customers and boost sales.

(TACTICS)

(RESULTS)

                         The promotion achieved over 27,000 redemptions of limited-edition T-shirts, with a 90% redemption rate. The campaign ensured strong POSM visibility in over 150 MT stores nationwide. The promotion landing page featuring Coolmate received over 275,000 visits after 2.5 months. Coolmate's social marketing activities reached nearly 1.2 million people. Additionally, the campaign contributed more than 2 billion VND to Coolmate’s revenue in 2025.

01

02

03

(IDEA)

ĐÀ NĂNG 43, COOLMATE DZÔ NHA!

~

                We sponsored the VnExpress Danang Midnight Marathon 2024 to enhance Coolmate's visibility in Đà Nẵng. To drive awareness, we launched an online running challenge on Strava, positioning Coolmate as the strategic sponsor of the marathon. Collaborating with local running clubs and communities, we generated engaging social media content. Additionally, we executed interactive minigames and direct sales at the marathon’s expo days to engage with the local running community and boost brand connection.

(TACTICS)

                      The campaign achieved impressive results, reaching over 2 million people with 2,000 engagements. The online running challenge saw 178 participants, with a 42% completion rate, and involved 8 running clubs. At the booth, over 400 participants engaged, generating 74 million VND in revenue and 200 e-voucher codes. The hashtag #coolmatedzodanang saw 100 mentions on social media. 

(RESULTS)

01

02

03

Key Visual

Social media posts

Pre-race shopping e-vouchers

See more

E-Voucher for challenge

See more

Email Marketing

see more

Planned and developed the WIP Checklist plan to ensure adherence to the project timeline, utilizing Gantt Chart for tracking.

Collaborated with the organizers of the VnExpress Da Nang Midnight Marathon to finalize sponsorship deliverables and communication activities.

WIP Checklist Plan

see more

Participated in developing the campaign proposal, including market research, insight, key message, deployment plan, and slide design.

Assisted in proposing budget allocation and managing the campaign’s budget.

Branding Campaign Proposal

Build detailed content plan for multiple platforms (Fanpage, Instagram, Youtube, Group Seeding, Email, Zalo OA, KOLs/Community's sharing) and executed copywriting. 

see more

see more

Content Plan

Content calendar for Fanpage

Briefed the media team on assets such as key visuals, social posts, videos, printed materials, etc., based on the communication plan requirements

see more

see more

see more

Brief recap video

Brief printed materials

Media Assets Briefing

Supervised and ensured quality control on the final deliverables.

Runners' entries on Fanpage

Assisted in developing detailed challenge format and regulations. Collaborated with elite marathon experts to refine the final regulations. 

see more

see more

(This is what we have done....)

Để ảnh, bài viết mấy ông chụp tracklog vào 
Ảnh nhận quà
Ảnh trao giải người thắng cuộc
Ảnh feedback BTC cuộc thi

Con số kết quả

Built the ranking system and updated the leaderboard daily.

see more

see more on Strava

This is an online running challenge hosted on Strava and Coolmate's Fanpage, running from July 4, 2024, to July 11, 2024. The objective is to increase awareness of Coolmate’s upcoming presence in Đà Nẵng and to support runners as they prepare for the VnExpress Danang Midnight Marathon 2024.

Developed the prize structure for the winners.

Engaged running clubs and running communities within Coolmate's partnership network to encourage participation in the challenge.

Supervised and monitored for any fraudulent activities on a daily basis.

Represented the brand by addressing inquiries about the challenge and issuing press releases.

see more

see more

see more

see more

Mockup máy tính, điện thoại

Challenge 7 days to VNE Da Nang Midnight Marathon

The Contest Rules

The Prize Structure

Ranking System

Award ceremony for the winners

On July 13, 2024, we set up Coolmate’s booth at the VnExpress Danang Midnight Marathon. I planned activations, supervised setup, prepared materials, and managed operational risks.

Built detailed minigame regulations and managed the activity flow.

Executed an interactive minigame with instant rewards at the Coolmate booth to boost customer engagement, drive conversions. The activity successfully attracted traffic and created a crowd-drawing effect around the booth.

see more

Assisted in preparing the product list and developing the direct sales plan at the booth. Provided support for sales consultations.

see more

see more

Minigame Regulations Building

.

?

Assisted participants with the check-in process to claim rewards at Coolmate’s booth.

see more

see more

Brand Activation at Booth

Minigame "Bât đi chò chi!"

Minigame Regulations Building

Direct Sales

Check - in with #CoolmatedzoDanang

Give an honour respect to my team

Click through rate: 0.83%
Click to open rate: 5%
Delivery to traffic rate (zalo): 4.66%

(Give an honour respect to my team)

REACH: +2 Million
Engagement: +2,000
new followers ON FANPAGE: +400

(media performance METRICS)

RUNNER: +170
completion: 42%
running CLUB: +10 clubs

(For 7 days challenge) 

Click through rate: 0.83%
Click to open rate: 5%
Delivery to traffic rate (zalo): 4.66%

(For EMAIL MARKETING)

paRTICIPANTS: +400
revenue: + 74 million vnd 
e-voucher: + 200 CODEs released
Hashtag #coolmatedzodanang: +100

(For BRAND ACTIVATION AT BOOTH)

Up Next

COOLMATE GYM
PARTNERSHIP CAMPAIGN

✲ ALL PROJECTS

Contact for collaborations
I'm really happy to talk to you over a coffee!

Contact

2025 All Rights Reserved.

Top

Download my CV

FULL CREDITS
Supervisor/ Brand Manager
MS.VAN HAI HOANG
Project Manager
MS.HUYEN THAI
Assistant Project Manager
Ms.Linh
Graphic Designer
Mr.Lam, Ms.Ly, Ms.Ha
Photographer, Video editor
Mr.Quoc Anh
Sale Assistant
Mr.Duc, Mr.Dung, Ms.Phuong Anh, Mr.Phuc, Mr.Dal, Ms.Duyen
Assistant Content Writer
Ms.Mai Le